I redesigned the logo and created a visual identity for Buzzkill, a beverage designed to reduce the effects of consuming too much alcohol.
The problem: how to communicate to the consumer that the product helps with hangovers and to differentiate it from energy drinks as it’s not caffeinated.
With the logo, I chose to slice through “BUZZ” and “KILL” to reference the beverage cutting through the effects of alcohol. I also wanted to grab the consumer’s attention as much as possible, especially with it being a product that they were likely to have never seen before. To do this, I chose a condensed yet impactful font that would take up as much space on the 8.5 ounce can as possible.
What I believe sets Buzzkill apart from their morning-after beverage competitors, in addition to the lack of caffeine, is how the beverage works. In addition to feverfew, siberian ginseng, milk thistle, and rosemary, Buzzkill uses Vine Tea Extract (dihydromyricetin or DHM) which helps accelerate the metabolism of blood alcohol levels by increasing the body’s ability to remove acetaldehyde.
When thinking about how to create Buzzkill’s visual identity, I decided to create a dotted-line pattern that refers to the science that makes the product work. The pattern in the design continuously wraps around the can and is distinct from patterns that evoke motion or energy to set it apart from energy drinks on the market.